In this episode of our Rooted in Marketing Podcast, we discuss all things QR codes!

While certainly not a new technology, QR codes have seen a resurgence in recent years. We cover why...

In our latest episode of the Rooted in Marketing Podcast, we discuss the key differences between SEO and SEM. We cover a few key tips on both and provide some insight into what has worked well...

Check out parts two and three of our podcast on Google Business Profiles (formerly Google My Business) tips for success. If you missed episode one you can find it in an earlier blog, on...

Every business has a Google Business Profile, even if you did not create it yourself. This episode covers the first steps in claiming and optimizing your Google Business Profile.

There...

The first episode of our podcast, titled Rooted In Marketing, is finally here! We will be discussing all things digital marketing, right from the dining room table.

All of our episodes...

What is the Google Map Pack, and how does it impact my business?

Whenever you use a location-based search, you may need a plumber or a new place to get your clothes dry cleaned; you will...

What is local SEO?

Over the past twenty years, the internet has grown exponentially and changed the way people find the information they need as they go about their day. From desktop...

Marketing Acronyms and What They Mean

Acronyms are helpful when trying to easily communicate longer phrases, like asap or radar. Radar is much easier to use and remember than radio...

The Basics

Online reputation management covers a wide range of factors that directly impact a business’s local SEO. From reviews to optimized business listings, maintaining your ORM is...

The Basics

If you own a business that provides a service or sells a product, you should have a Google Business Profile (GBP). This is especially true if you have a...